Category Archives: Advertising

Those McConaughey Lincoln Commercials: Perplexity Solved

Posted on October 14, 2015 by David Puner

One of the great pleasures of watching this MLB postseason has been the incessant airing of the McConaughey™ Lincoln commercials. And I think I’ve finally figured out the larger play. The ads actually feature the oft-unrecognizable Christian Bale, playing McConaugheynow, in the first biopic … Continue reading →

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The “Come Awn!” Files: HP Paid For This

Posted on June 7, 2012 by David Puner

It matters to me that hot soup be hot and cold soup be cold.

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Apples to Oranges: Brands Finding Safety in Boring Social

Posted on November 15, 2011 by David Puner

Coincidentally, @adage retweeted this shortly after I’d been having a related conversation with a coworker today: https://twitter.com/#!/aeffik/status/136472966933385216 I totally agree with the statement, but I don’t think it’s happening. The conversation my colleague and I had stemmed from a mental … Continue reading →

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Does Coke Want To Be More Than Liked?

Posted on February 23, 2011 by David Puner

Just took a look on Facebook and saw this curious update from Coca-Cola at the top of my news feed: Not to state the obvious, but the update is asking 22.5 million Facebook users who have already “Liked” Coke to … Continue reading →

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Fortune Cookie Tweeting

Posted on December 22, 2010 by David Puner

Brands are better served differentiating themselves in social media by ensuring their social media copy is less fortune cookie copy; more sharp, conversational copywriting. A quick scroll of the Coca-Cola tweet stream, reveals they are sparing with broadcast tweets (the … Continue reading →

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Bacon Wrapped in Google TV Bacon, Inside Film Bacon

Posted on December 3, 2010 by David Puner

Last night I stopped the DVR, mid-fast forward, mid-program interruption, to watch a commercial. Yup. It was a short version of this Logitech spot featuring Kevin Bacon playing an unlikely (or likely, as the case may be) Kevin Bacon devotee. … Continue reading →

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