Category Archives: Advertising

The “Come Awn!” Files: HP Paid For This

Posted on June 7, 2012 by

It matters to me that hot soup be hot and cold soup be cold.

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Apples to Oranges: Brands Finding Safety in Boring Social

Posted on November 15, 2011 by

Coincidentally, @adage retweeted this shortly after I’d been having a related conversation with a coworker today: #mecon Quittner "brands should be like magazines, I'd like to be editor in chief of Bud Lite"— Tony Effik (@aeffik) November 15, 2011 I … Continue reading →

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Does Coke Want To Be More Than Liked?

Posted on February 23, 2011 by

Just took a look on Facebook and saw this curious update from Coca-Cola at the top of my news feed: Not to state the obvious, but the update is asking 22.5 million Facebook users who have already “Liked” Coke to … Continue reading →

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Fortune Cookie Tweeting

Posted on December 22, 2010 by

Brands are better served differentiating themselves in social media by ensuring their social media copy is less fortune cookie copy; more sharp, conversational copywriting. A quick scroll of the Coca-Cola tweet stream, reveals they are sparing with broadcast tweets (the … Continue reading →

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Bacon Wrapped in Google TV Bacon, Inside Film Bacon

Posted on December 3, 2010 by

Last night I stopped the DVR, mid-fast forward, mid-program interruption, to watch a commercial. Yup. It was a short version of this Logitech spot featuring Kevin Bacon playing an unlikely (or likely, as the case may be) Kevin Bacon devotee. … Continue reading →

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