Category Archives: Twitter

Important Exchange with Television Hero Poncherello

Just getting around to posting this important twitter exchange with the television artist, friends on CHiPs, called Ponch (and some TV genius named Officer Francis Llewellyn ‘Ponch’ Poncherello). Good times: Man, John's aged poorly. “@TheRealEstrada: The big guy is coming soon….so you … Continue reading

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Apples to Oranges: Brands Finding Safety in Boring Social

Coincidentally, @adage retweeted this shortly after I’d been having a related conversation with a coworker today: #mecon Quittner "brands should be like magazines, I'd like to be editor in chief of Bud Lite" — Tony Effik (@aeffik) November 15, 2011 … Continue reading

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Sweet Gig: Head of Mountain Dew (Pakistan)

Just met with head of Mountain Dew #Pakistan– sounds like you're all drinking a TON of DEW over there! — Mountain Dew® (@mtn_dew) October 19, 2011 Ah, wow? Head of Mountain Dew Pakistan has gotta be, like, the best gig … Continue reading

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Beware In Handing Over Social Media Keys

Click here to read my Marketing Daily “My Turn” commentary about Chrysler’s social F-bomb drop and a cold sweat social moment I experience while behind the Dunkin’ tweet wheel. Brands can’t bat a thousand in social media engagement… Cross-posted on … Continue reading

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Fortune Cookie Tweeting

Brands are better served differentiating themselves in social media by ensuring their social media copy is less fortune cookie copy; more sharp, conversational copywriting. A quick scroll of the Coca-Cola tweet stream, reveals they are sparing with broadcast tweets (the … Continue reading

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Good Afternoon!!! Did You Have a Good Morning?!?

Interesting piece by Matthew Creamer in Ad Age regarding brand relevance within social media (Facebook, in particular), but I contend that banal is not social media engagement strategy that will work for most brands as an ongoing effort. There’s nothing … Continue reading

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