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Tag Archives: Ad Age
Apples to Oranges: Brands Finding Safety in Boring Social
Coincidentally, @adage retweeted this shortly after I’d been having a related conversation with a coworker today: #mecon Quittner "brands should be like magazines, I'd like to be editor in chief of Bud Lite"— Tony Effik (@aeffik) November 15, 2011 I … Continue reading →
Posted in Advertising, Branded Content, Social Media, Twitter
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Tagged #mecon, @adage, Ad Age, brand identity, John Quittner, juice, PepsiCo, Shiv Singh, Social Media, Twitter
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Good Afternoon!!! Did You Have a Good Morning?!?
Interesting piece by Matthew Creamer in Ad Age regarding brand relevance within social media (Facebook, in particular), but I contend that banal is not social media engagement strategy that will work for most brands as an ongoing effort. There’s nothing … Continue reading →
Posted in Branded Content, Facebook, Social Media, Twitter
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Tagged Ad Age, AdAge.com, BMW, Chevrolet, Cineplex, cyber monday, Facebook, Kroo, Lion Country, Redbook, Salvation Army, Social Media, Twitter, VW, WICZ
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