Just took a look on Facebook and saw this curious update from Coca-Cola at the top of my news feed:

Not to state the obvious, but the update is asking 22.5 million Facebook users who have already “Liked” Coke to “love it.” This is what passes for a well-played update in these still early innings of brand engagement on Facebook. Why’s it good? Because it’s short, simple and provokes positive reaction from Coke fans. It’s also a blip on the Facebook news feed radar. The brand isn’t asking too much of anyone or being too anything for that matter. The quick commercial break, to use traditional media parlance, brings into spotlight liking on Facebook as opposed to loving. And Coke, being the giant it is in the social space, may be trying to break to Facebook Love barrier (Chuck Yeager-style, if you’re down with the metaphor).

Then again, maybe it’s just an update.

More to come here this week regarding Facebook Like/Likes/Likers.

Cross-posted on usblog.havasdigital.com