Writing today’s MediaBizBloggers piece got me thinking about Hydrox. Hydrox cookies. Remember those? Google doesn’t:

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Hydrox was like Oreo (pl. Oreos), but was called Hydrox (pl: Hydroxes?) In 2008, Kellogg’s brought Hydrox back “as a limited 100th anniversary edition,” inspired by “more than 1,300 telephone inquiries, 1,000 petition signatures, and countless online message board postings from passionate Hydrox(R) cookie fans.” Countless? Today they’d count ’em.

Despite the limited edition escape clause, I’m figuring Kellogg’s would have liked Hydrox to sell through the Hydroxsphere, stoking a Hydrox resurgence and regaining Oreo competitor distinction. A check of the Kellogg’s site today indicates that it hasn’t played out that way.

Cross-posted on usblog.havasdigital.com