Monthly Archives: March 2011

Beware In Handing Over Social Media Keys

Posted on March 23, 2011 by David Puner

Click here to read my Marketing Daily “My Turn” commentary about Chrysler’s social F-bomb drop and a cold sweat social moment I experience while behind the Dunkin’ tweet wheel. Brands can’t bat a thousand in social media engagement… Cross-posted on … Continue reading →

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Will NYT’s Digital Subscription Shoot Itself in Digital Subscription Foot?

Posted on March 17, 2011 by David Puner

Prediction: The New York Times new digital subscription plan* will fail itself. It will fail not because readers are overwhelmingly unwilling to pay for content–they may be willing to do so and, for that reason, it makes sense for the … Continue reading →

Posted in Email, Media Consumption, Print, Social Networking, Subscriptions | Tagged , , , | Leave a comment

Sheen’s First Micro Endorsement? Duh.

Posted on March 4, 2011 by David Puner

I just read this Portfolio story revealing Ad.ly as the Adonis DNA behind Charlie Sheen’s record breaking twitter account. From a gawking standpoint, it’ll sure be interesting when some brand becomes the first to link itself to the Sheen micro … Continue reading →

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