Those McConaughey Lincoln Commercials: Perplexity Solved

One of the great pleasures of watching this MLB postseason has been the incessant airing of the McConaughey Lincoln commercials. And I think I’ve finally figured out the larger play.

Just looking out into the future. With an intense stare.

Just alone with some thoughts, staring intensely into the future. Alright, alright, alright. Etcetera.

The ads actually feature the oft-unrecognizable Christian Bale, playing McConaugheynow, in the first biopic produced by an auto company. Odds are, longer cuts are dropping into (participating) dealerships near you soon. Buckle up for overacting.

Boom.

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