Author Archives: David Puner

You Don’t Need A Weatherman

Posted on April 28, 2011 by David Puner

With yet more severe weather in the news today, I’m reminded of my GOOD Magazine profile of Weather Channel founder John Coleman.

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The Man Leaves an Urgent Voicemail for Mona (On My VM)

Posted on April 25, 2011 by David Puner

Yeah, yeah… mobile de gee, mobile de goo. Got it. Call me old fashioned, but I’m way less LBS man than wrong number lover. And so brings us the Verizon Wireless Audio Question of the Hour/Day/Month/Year/Decade: Mona, where are you? … Continue reading →

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Beware In Handing Over Social Media Keys

Posted on March 23, 2011 by David Puner

Click here to read my Marketing Daily “My Turn” commentary about Chrysler’s social F-bomb drop and a cold sweat social moment I experience while behind the Dunkin’ tweet wheel. Brands can’t bat a thousand in social media engagement… Cross-posted on … Continue reading →

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Will NYT’s Digital Subscription Shoot Itself in Digital Subscription Foot?

Posted on March 17, 2011 by David Puner

Prediction: The New York Times new digital subscription plan* will fail itself. It will fail not because readers are overwhelmingly unwilling to pay for content–they may be willing to do so and, for that reason, it makes sense for the … Continue reading →

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Sheen’s First Micro Endorsement? Duh.

Posted on March 4, 2011 by David Puner

I just read this Portfolio story revealing Ad.ly as the Adonis DNA behind Charlie Sheen’s record breaking twitter account. From a gawking standpoint, it’ll sure be interesting when some brand becomes the first to link itself to the Sheen micro … Continue reading →

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And Now We Visit the Hydrox Grave

Posted on February 28, 2011 by David Puner

Writing today’s MediaBizBloggers piece got me thinking about Hydrox. Hydrox cookies. Remember those? Google doesn’t: . Hydrox was like Oreo (pl. Oreos), but was called Hydrox (pl: Hydroxes?) In 2008, Kellogg’s brought Hydrox back “as a limited 100th anniversary edition,” … Continue reading →

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What’s in a ‘Like’? Oreo, Facebook and the Future of Social Brands

Posted on February 28, 2011 by David Puner

Click here to read my MediaBloggersBiz.com piece, published today. You may just Like it… Cross-posted on usblog.havasdigital.com

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Does Coke Want To Be More Than Liked?

Posted on February 23, 2011 by David Puner

Just took a look on Facebook and saw this curious update from Coca-Cola at the top of my news feed: Not to state the obvious, but the update is asking 22.5 million Facebook users who have already “Liked” Coke to … Continue reading →

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From From Like to Unlike: World’s Largest Taco Giveaway on Facebook Hates My Printer

Posted on February 9, 2011 by David Puner

For one taco, Taco Bell today offered to buy my Facebook Like. I accepted. Oh no… here it comes… sorry…can’t stop… must type… they had me at Taco. Baaah! Sorry. Then, I couldn’t print out the coupon. It seems from … Continue reading →

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On Facebook, You Like This Guy a Lot

Posted on February 3, 2011 by David Puner

“Actor”/personal brand Vin Diesel has more than 20.4 million Facebook fans/likers. Diesel power! That fandom ranks V.D. No. 13 overall on the Facebook Fan Page List. Yup, Vin Diesel. Why? Well, maybe because he started Facebooking a while back and … Continue reading →

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