Author Archives: David Puner

Time Mag to You: In Your Face!

Posted on December 15, 2010 by David Puner

Is the irony not rich? Mark Zuckerberg, quite rich himself, is Time magazine’s (remember those?) Person of the Year. Zuckerberg may not be print’s Grim Reaper, but he’s helping dig the grave and, in the least, is a symbolic figure … Continue reading →

Posted in Facebook, Magazines, Media, Social Media, Subscriptions, The Future | Tagged , , , , , , , , , , , , | Leave a comment

Bacon Wrapped in Google TV Bacon, Inside Film Bacon

Posted on December 3, 2010 by David Puner

Last night I stopped the DVR, mid-fast forward, mid-program interruption, to watch a commercial. Yup. It was a short version of this Logitech spot featuring Kevin Bacon playing an unlikely (or likely, as the case may be) Kevin Bacon devotee. … Continue reading →

Posted in Advertising, Branded Content, Media Consumption, Television, The Future | Tagged , , , , , , | Leave a comment

Good Afternoon!!! Did You Have a Good Morning?!?

Posted on November 29, 2010 by David Puner

Interesting piece by Matthew Creamer in Ad Age regarding brand relevance within social media (Facebook, in particular), but I contend that banal is not social media engagement strategy that will work for most brands as an ongoing effort. There’s nothing … Continue reading →

Posted in Branded Content, Facebook, Social Media, Twitter | Tagged , , , , , , , , , , , , , , | Leave a comment

Today is Last Friday’s Future

Posted on November 23, 2010 by David Puner

In general, I’m not an early adopter. I haven’t yet cut the (cable) cord. I’m in no hurry. I also still get my Netflix—on DVD. Considering I’m now in the minority of Netflix subscribers (more are streaming), it’s surprising I … Continue reading →

Posted in Television, The Future | Tagged , , , , | Leave a comment

When Media Fragments Inside Earbuds (of the Person on the Treadmill Next to You), Do You Hear It?

Posted on November 2, 2010 by David Puner

Occasionally, I’ll still watch one of those network evening newscasts. For the most part, I’m a fan of Brian Williams’ / NBC’s curation—I find it reassuring to receive a relatively trusted package. It’s a start. If I want more I … Continue reading →

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Were Those Shouting Down Gap’s New Logo Actual Brand Loyalists?

Posted on October 25, 2010 by David Puner

Click here to read my recent column in Ad Age about the Gap new logo debacle, as it relates to social media drive-by shouting. Cross-posted on usblog.havasdigital.com

Posted in Social Media | Leave a comment