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Category Archives: Branded Content
Those McConaughey Lincoln Commercials: Perplexity Solved
One of the great pleasures of watching this MLB postseason has been the incessant airing of the McConaughey™ Lincoln commercials. And I think I’ve finally figured out the larger play. The ads actually feature the oft-unrecognizable Christian Bale, playing McConaugheynow, in the first biopic … Continue reading
Posted in Advertising, Branded Content, Media, Television, The Future
Tagged Acting, Christian Bale, Lincoln, McConaugheynow, MLB, Postseason
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Sweet Gig: Head of Mountain Dew (Pakistan)
http://twitter.com/#!/mtn_dew/status/126719983177838594 Ah, wow? Head of Mountain Dew Pakistan has gotta be, like, the best gig ever and most certainly crushes previous best gig ever: head of Mello Yello Afghanistan. Guessing head DEW Dude (or Dudette) Pakistan got a (super) sweet … Continue reading
Posted in Branded Content, Social Media, Twitter
Tagged Mountain Dew, Pakistan, TON of DEW
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Beware In Handing Over Social Media Keys
Click here to read my Marketing Daily “My Turn” commentary about Chrysler’s social F-bomb drop and a cold sweat social moment I experience while behind the Dunkin’ tweet wheel. Brands can’t bat a thousand in social media engagement… Cross-posted on … Continue reading
Posted in Branded Content, Social Media, Twitter
Tagged Chrysler, Dunkin’ Donuts, Marketing Daily, MediaPost, Social Media, Twitter
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Does Coke Want To Be More Than Liked?
Just took a look on Facebook and saw this curious update from Coca-Cola at the top of my news feed: Not to state the obvious, but the update is asking 22.5 million Facebook users who have already “Liked” Coke to … Continue reading
Posted in Advertising, Branded Content, Facebook, Social Media
Tagged Coca Cola, Coke, Facebook
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Infinite Like? The T-Pain Facebook “Like” Button Tattoo
This has been making the rounds today: First off, is it ironic to lead with a tweet about a Facebook “Like” button tattoo? It’s a social networking ecosystem, after all… Anywho, here’s the tattoo: I’m not sure I like the … Continue reading
Posted in Branded Content, Facebook
Tagged “Like” Button, Facebook, T-Pain, tattoo, TechCrunch
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Fortune Cookie Tweeting
Brands are better served differentiating themselves in social media by ensuring their social media copy is less fortune cookie copy; more sharp, conversational copywriting. A quick scroll of the Coca-Cola tweet stream, reveals they are sparing with broadcast tweets (the … Continue reading
Posted in Advertising, Branded Content, Social Media, Twitter
Tagged Coca Cola, Coke, fortune cookie, happiness, tweets, Twitter
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Bacon Wrapped in Google TV Bacon, Inside Film Bacon
Last night I stopped the DVR, mid-fast forward, mid-program interruption, to watch a commercial. Yup. It was a short version of this Logitech spot featuring Kevin Bacon playing an unlikely (or likely, as the case may be) Kevin Bacon devotee. … Continue reading
Posted in Advertising, Branded Content, Media Consumption, Television, The Future
Tagged Footloose, Google TV, Kevin Bacon, Logitech, Oliver Stone, Quicksilver, The Google
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