Category Archives: Social Media

The “Come Awn!” Files: HP Paid For This

Posted on June 7, 2012 by David Puner

It matters to me that hot soup be hot and cold soup be cold.

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Apples to Oranges: Brands Finding Safety in Boring Social

Posted on November 15, 2011 by David Puner

Coincidentally, @adage retweeted this shortly after I’d been having a related conversation with a coworker today: https://twitter.com/#!/aeffik/status/136472966933385216 I totally agree with the statement, but I don’t think it’s happening. The conversation my colleague and I had stemmed from a mental … Continue reading →

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Sweet Gig: Head of Mountain Dew (Pakistan)

Posted on October 19, 2011 by David Puner

http://twitter.com/#!/mtn_dew/status/126719983177838594 Ah, wow? Head of Mountain Dew Pakistan has gotta be, like, the best gig ever and most certainly crushes previous best gig ever: head of Mello Yello Afghanistan. Guessing head DEW Dude (or Dudette) Pakistan got a (super) sweet … Continue reading →

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the3six5 July 12, 2011

Posted on July 13, 2011 by David Puner

Here’s my the3six5 post from yesterday. 365 days, as told by 365 different people.

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Beware In Handing Over Social Media Keys

Posted on March 23, 2011 by David Puner

Click here to read my Marketing Daily “My Turn” commentary about Chrysler’s social F-bomb drop and a cold sweat social moment I experience while behind the Dunkin’ tweet wheel. Brands can’t bat a thousand in social media engagement… Cross-posted on … Continue reading →

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Sheen’s First Micro Endorsement? Duh.

Posted on March 4, 2011 by David Puner

I just read this Portfolio story revealing Ad.ly as the Adonis DNA behind Charlie Sheen’s record breaking twitter account. From a gawking standpoint, it’ll sure be interesting when some brand becomes the first to link itself to the Sheen micro … Continue reading →

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And Now We Visit the Hydrox Grave

Posted on February 28, 2011 by David Puner

Writing today’s MediaBizBloggers piece got me thinking about Hydrox. Hydrox cookies. Remember those? Google doesn’t: . Hydrox was like Oreo (pl. Oreos), but was called Hydrox (pl: Hydroxes?) In 2008, Kellogg’s brought Hydrox back “as a limited 100th anniversary edition,” … Continue reading →

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What’s in a ‘Like’? Oreo, Facebook and the Future of Social Brands

Posted on February 28, 2011 by David Puner

Click here to read my MediaBloggersBiz.com piece, published today. You may just Like it… Cross-posted on usblog.havasdigital.com

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Does Coke Want To Be More Than Liked?

Posted on February 23, 2011 by David Puner

Just took a look on Facebook and saw this curious update from Coca-Cola at the top of my news feed: Not to state the obvious, but the update is asking 22.5 million Facebook users who have already “Liked” Coke to … Continue reading →

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From From Like to Unlike: World’s Largest Taco Giveaway on Facebook Hates My Printer

Posted on February 9, 2011 by David Puner

For one taco, Taco Bell today offered to buy my Facebook Like. I accepted. Oh no… here it comes… sorry…can’t stop… must type… they had me at Taco. Baaah! Sorry. Then, I couldn’t print out the coupon. It seems from … Continue reading →

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