Category Archives: Social Media

On Facebook, You Like This Guy a Lot

Posted on February 3, 2011 by David Puner

“Actor”/personal brand Vin Diesel has more than 20.4 million Facebook fans/likers. Diesel power! That fandom ranks V.D. No. 13 overall on the Facebook Fan Page List. Yup, Vin Diesel. Why? Well, maybe because he started Facebooking a while back and … Continue reading →

Posted in Facebook, Social Media, Social Networking | Tagged , , , , , , | Leave a comment

7 Things To Do in 2011/Tomorrow

Posted on January 5, 2011 by David Puner

1) read more stuff that has a number, indicating list, in headline 2) read more stuff about things that will trend in 2011 3) retweet something trending, to be trendy 4) to buck New Year’s resolution trend, eat more unleafy … Continue reading →

Posted in Media, Social Media, The Future | Tagged , , , , , , , | Leave a comment

When You Do Not Have Mail

Posted on December 29, 2010 by David Puner

Yesterday, on account of #snowpocalypse2010, I didn’t get mail. Fine by me, although surprising. Until yesterday, the mailman has always had a Santa-down-the-chimney mystique about him (or her, as the case may be). What happened, I wondered, to “Neither snow … Continue reading →

Posted in Email, Social Media, The Future | Tagged , , , , , , | Leave a comment

LinkedIn Creepiness

Posted on December 23, 2010 by David Puner

Yesterday, a friend tweeted the following: I could not agree more and was just recently thinking the same thing. I don’t think I’ve imported email contacts into LinkedIn. So what gives with the algorithmic creepiness, LinkedIn? Check out some of … Continue reading →

Posted in Social Media, Social Networking | Tagged , , | Leave a comment

Fortune Cookie Tweeting

Posted on December 22, 2010 by David Puner

Brands are better served differentiating themselves in social media by ensuring their social media copy is less fortune cookie copy; more sharp, conversational copywriting. A quick scroll of the Coca-Cola tweet stream, reveals they are sparing with broadcast tweets (the … Continue reading →

Posted in Advertising, Branded Content, Social Media, Twitter | Tagged , , , , , | Leave a comment

Small Town Lament

Posted on December 21, 2010 by David Puner

In the recent Bob Edwards’ interview of John Mellencamp (Bob Edwards Weekend podcast), Mellencamp talks a bit about progress and quality of life. He then says: The invention of computers and the internet… is going to turn around and destroy … Continue reading →

Posted in Community, Social Media, The Future | Tagged , , , , , , | Leave a comment

Time Mag to You: In Your Face!

Posted on December 15, 2010 by David Puner

Is the irony not rich? Mark Zuckerberg, quite rich himself, is Time magazine’s (remember those?) Person of the Year. Zuckerberg may not be print’s Grim Reaper, but he’s helping dig the grave and, in the least, is a symbolic figure … Continue reading →

Posted in Facebook, Magazines, Media, Social Media, Subscriptions, The Future | Tagged , , , , , , , , , , , , | Leave a comment

Good Afternoon!!! Did You Have a Good Morning?!?

Posted on November 29, 2010 by David Puner

Interesting piece by Matthew Creamer in Ad Age regarding brand relevance within social media (Facebook, in particular), but I contend that banal is not social media engagement strategy that will work for most brands as an ongoing effort. There’s nothing … Continue reading →

Posted in Branded Content, Facebook, Social Media, Twitter | Tagged , , , , , , , , , , , , , , | Leave a comment

Were Those Shouting Down Gap’s New Logo Actual Brand Loyalists?

Posted on October 25, 2010 by David Puner

Click here to read my recent column in Ad Age about the Gap new logo debacle, as it relates to social media drive-by shouting. Cross-posted on usblog.havasdigital.com

Posted in Social Media | Leave a comment