Category Archives: Twitter

Important Exchange with Television Hero Poncherello

Posted on December 6, 2011 by David Puner

Just getting around to posting this important twitter exchange with the television artist, friends on CHiPs, called Ponch (and some TV genius named Officer Francis Llewellyn ‘Ponch’ Poncherello). Good times: https://twitter.com/#!/davidpuner/status/142309074464284672 https://twitter.com/#!/ErikEstrada/status/142315950178443264 I’m guessing the “_ _ _” is an implied challenge … Continue reading →

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Apples to Oranges: Brands Finding Safety in Boring Social

Posted on November 15, 2011 by David Puner

Coincidentally, @adage retweeted this shortly after I’d been having a related conversation with a coworker today: https://twitter.com/#!/aeffik/status/136472966933385216 I totally agree with the statement, but I don’t think it’s happening. The conversation my colleague and I had stemmed from a mental … Continue reading →

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Sweet Gig: Head of Mountain Dew (Pakistan)

Posted on October 19, 2011 by David Puner

http://twitter.com/#!/mtn_dew/status/126719983177838594 Ah, wow? Head of Mountain Dew Pakistan has gotta be, like, the best gig ever and most certainly crushes previous best gig ever: head of Mello Yello Afghanistan. Guessing head DEW Dude (or Dudette) Pakistan got a (super) sweet … Continue reading →

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Beware In Handing Over Social Media Keys

Posted on March 23, 2011 by David Puner

Click here to read my Marketing Daily “My Turn” commentary about Chrysler’s social F-bomb drop and a cold sweat social moment I experience while behind the Dunkin’ tweet wheel. Brands can’t bat a thousand in social media engagement… Cross-posted on … Continue reading →

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Fortune Cookie Tweeting

Posted on December 22, 2010 by David Puner

Brands are better served differentiating themselves in social media by ensuring their social media copy is less fortune cookie copy; more sharp, conversational copywriting. A quick scroll of the Coca-Cola tweet stream, reveals they are sparing with broadcast tweets (the … Continue reading →

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Good Afternoon!!! Did You Have a Good Morning?!?

Posted on November 29, 2010 by David Puner

Interesting piece by Matthew Creamer in Ad Age regarding brand relevance within social media (Facebook, in particular), but I contend that banal is not social media engagement strategy that will work for most brands as an ongoing effort. There’s nothing … Continue reading →

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