Tag Archives: Social Media

The “Come Awn!” Files: HP Paid For This

Posted on June 7, 2012 by David Puner

It matters to me that hot soup be hot and cold soup be cold.

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Apples to Oranges: Brands Finding Safety in Boring Social

Posted on November 15, 2011 by David Puner

Coincidentally, @adage retweeted this shortly after I’d been having a related conversation with a coworker today: https://twitter.com/#!/aeffik/status/136472966933385216 I totally agree with the statement, but I don’t think it’s happening. The conversation my colleague and I had stemmed from a mental … Continue reading →

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Beware In Handing Over Social Media Keys

Posted on March 23, 2011 by David Puner

Click here to read my Marketing Daily “My Turn” commentary about Chrysler’s social F-bomb drop and a cold sweat social moment I experience while behind the Dunkin’ tweet wheel. Brands can’t bat a thousand in social media engagement… Cross-posted on … Continue reading →

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What’s in a ‘Like’? Oreo, Facebook and the Future of Social Brands

Posted on February 28, 2011 by David Puner

Click here to read my MediaBloggersBiz.com piece, published today. You may just Like it… Cross-posted on usblog.havasdigital.com

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Social Networkers: Don’t Go Outside (Today)

Posted on January 24, 2011 by David Puner

A recent piece on the 10 most popular brand pages on Facebook produced, among others, this important reader comment: Harsh, Mike. And dangerous, my angry friend. Check out our weather in Boston below (or from the “Ridiculous cold…” editorial source).  … Continue reading →

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Small Town Lament

Posted on December 21, 2010 by David Puner

In the recent Bob Edwards’ interview of John Mellencamp (Bob Edwards Weekend podcast), Mellencamp talks a bit about progress and quality of life. He then says: The invention of computers and the internet… is going to turn around and destroy … Continue reading →

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Good Afternoon!!! Did You Have a Good Morning?!?

Posted on November 29, 2010 by David Puner

Interesting piece by Matthew Creamer in Ad Age regarding brand relevance within social media (Facebook, in particular), but I contend that banal is not social media engagement strategy that will work for most brands as an ongoing effort. There’s nothing … Continue reading →

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