Tag Archives: Twitter

Apples to Oranges: Brands Finding Safety in Boring Social

Posted on November 15, 2011 by David Puner

Coincidentally, @adage retweeted this shortly after I’d been having a related conversation with a coworker today: https://twitter.com/#!/aeffik/status/136472966933385216 I totally agree with the statement, but I don’t think it’s happening. The conversation my colleague and I had stemmed from a mental … Continue reading →

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Beware In Handing Over Social Media Keys

Posted on March 23, 2011 by David Puner

Click here to read my Marketing Daily “My Turn” commentary about Chrysler’s social F-bomb drop and a cold sweat social moment I experience while behind the Dunkin’ tweet wheel. Brands can’t bat a thousand in social media engagement… Cross-posted on … Continue reading →

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Sheen’s First Micro Endorsement? Duh.

Posted on March 4, 2011 by David Puner

I just read this Portfolio story revealing Ad.ly as the Adonis DNA behind Charlie Sheen’s record breaking twitter account. From a gawking standpoint, it’ll sure be interesting when some brand becomes the first to link itself to the Sheen micro … Continue reading →

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Fortune Cookie Tweeting

Posted on December 22, 2010 by David Puner

Brands are better served differentiating themselves in social media by ensuring their social media copy is less fortune cookie copy; more sharp, conversational copywriting. A quick scroll of the Coca-Cola tweet stream, reveals they are sparing with broadcast tweets (the … Continue reading →

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Good Afternoon!!! Did You Have a Good Morning?!?

Posted on November 29, 2010 by David Puner

Interesting piece by Matthew Creamer in Ad Age regarding brand relevance within social media (Facebook, in particular), but I contend that banal is not social media engagement strategy that will work for most brands as an ongoing effort. There’s nothing … Continue reading →

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